Scout

Innovating a new home loan marketplace to switch the switchers

SUMMARY

UBank x Fjord
Innovation Sprint
9 weeks

BRIEF

Create a meaningful and differentiated experience that supports homeowners & homebuyers during the entice stage of their journey

DESIGN TEAM

Dasha Sutanto
Paul Lehouck
Michael Momi

SPRINT OVERVIEW

OUR RESEARCH METHODS

Jobs-to-be-Done

Quant survey identified which customer needs were the most important and least satisfied by current service offerings in the market.

Market and Trends Analysis

Looked at market and category trends, competitors and audience insights to find a point of difference for UBank to innovate in.

“#1 reason why start-ups fail? No market need.”
CB Insights

JOBS-TO-BE-DONE

Priority needs, most underserved

Being surprised by hidden fees related to buying or switching

Being able to future-proof my choice, taking into account my circumstances may change

Getting the best deal from my current loan

Knowing my rights and being confident when negotiating

Understanding which home loans are best suited to my needs

STRATEGIC OPPORTUNITY

UBank to create the marketplace to switch the switchers

ONBOARDING FLOWS

Getting the best deal

GETTING NOTIFIED

Scout lets you know when it might be time to switch

PROCESS

Ideation with the UBank x Fjord team